Why Gold-Filled
The Gold Standard.
Not all gold is created equal. We believe in complete transparency about what goes into your everyday pieces. Here is a simple guide to understanding jewellery materials, and why gold-filled is our absolute favourite.
Gold Plated
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The Fast Fashion Choice. A microscopic layer of gold flash-plated over a base metal.
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Highly prone to tarnishing and fading, often losing its color within a few months of wear.
Gold Vermeil
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The Sterling Alternative. A thicker layer of gold plating over a sterling silver base.
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A good option for highly sensitive skin, though the gold layer will still eventually rub off and expose the silver underneath.
Gold-Filled
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The Everyday Essential. A thick, solid layer of real gold mechanically pressure-bonded to a jeweller's brass core.
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Contains up to 100x more gold than standard plating.
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Highly durable, shower-safe, and tarnish-resistant. With proper care, it can last for years.
Solid Gold
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The Heirloom Investment. Crafted entirely from a solid gold alloy (usually 14k or 18k).
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Will never tarnish or fade, but comes with a significantly higher price tag that isn't always practical for everyday stacking.
In the Spirit of Choosing Better.
We believe premium quality shouldn’t require a solid gold price tag. By exclusively using USA-sourced gold-filled materials, we craft beautiful, low-maintenance pieces designed to be lived in. Thoughtful, everyday jewellery that you never have to take off.
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To see how easy it is to maintain your pieces, read our simple care guide or shop the collection.